Q&A: Veteran UFC Marketer on Bringing Her A-Game to Canada Goose as Its New CMO

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Some people's idea of adventure is making a bold career move. Others like to plunge into the rugged outdoors. Jackie Poriadjian-Asch has done both.

CMO Jackie Poriadjian-Asch

Last month, after nine years with Ultimate Fighting Championship (the bloody dynasty of mixed-martial arts), Poriadjian-Asch took the CMO's job at Canada Goose, the 59-year-old company famed for its costly (and lately quite trendy) down-filled coats. For Poriadjian-Asch, the new job means not just a move from Las Vegas to Toronto, but a plunge into the world of rugged, outdoor fashion.

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