The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.
Two years ago, when Marriott International plunked down $13 billion to buy Starwood Hotels and Resorts Worldwide, it came into possession of the posh St. Regis and trendy W brands—and also an awkward stepchild named Sheraton.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in