Music Is Key to Marriott's Marketing Strategy, So Naturally It Launched a Global Music Festival for W Hotels

The brand will host 3 festivals in the second half of 2018

In 2016, the W Scottsdale held an epic party where musicians including Mike Posner, CeeLo Green and Bebe Rexha played sets for hotel guests and attendees. The event, dubbed Wake Up Call, was a huge success for the hotel chain, so much so that W Hotels decided to bring it back as a fully fledged, traveling music festival for the second half of 2018.