Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

It was originally called 'Noodle with Chicken'

The signature red-and-white paper label dates to 1898 and was inspired by the football uniforms of Cornell University. Illustration: Raquel Beauchamp

Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell’s Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden.

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This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.