Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line
It was originally called 'Noodle with Chicken'
The signature red-and-white paper label dates to 1898 and was inspired by the football uniforms of Cornell University.
Illustration: Raquel Beauchamp
Food companies usually have the R&D department to thank for a product that wins its way into American stomachs. In the case of Campbell’s Chicken Noodle soup, the thanks must also go a radio actor named Freeman Gosden.
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This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.
