TV Newsers

SpecialGuest Provides Brands a Cast of Creative Directors to Choose From

The agency's clients include Google, Rag & Bone and YouTube.

This Musician Found a Community of Fans on Reddit. Now, He Leads Brand Strategy for the Platform

'A campaign is structured not that differently [from] a song,' according to Will Cady.

Infographic: Influencers Are Getting Brands More Sales Than Celebrities Are

And they're reaching more than just the younger crowd.

Campbell’s Chicken Noodle Got Its Name From a Flubbed Radio Show Line

It was originally called 'Noodle with Chicken,' but '30s actor Freeman Gosden misspoke—and helped create an icon.

How Production Companies Are Taking a Bite Out of Agency Business

They're adding creative and strategic services.

How Barbara Walters, Adweek’s TV News Legend, Changed the Industry ‘Forever’

Three ABC News presidents reflect on her remarkable legacy.

Robin Roberts and Diane Sawyer Open Up About Making Morning TV History

The veteran news journalists reflect on everything from their bumpy on-air beginning to Roberts' emotional battles with cancer.

These 30 TV Newsers Fueled the Industry’s Incredible Evolution Over the Past 15 Years

From broadcast to cable, morning to prime time, they’ve led the way.

How a Cable News Blog Turned Into a Top Source for the Highs and Lows of Broadcast Media

TVNewser's founder, Brian Stelter, discusses the site's creation and original purpose.

Brand Safety Is More Than Just a Programmatic Problem. It Plagues Paid Search, Too

Keyword hijacking leads to brand safety problems and billions of wastage in search budgets.