Cadillac Gets Stars to Encourage Hands-Free Driving and ‘Let Go’

The brand ties iconic luxury with technological advances, says CMO Melissa Grady

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Cadillac is following up on its humorous and nostalgic Super Bowl spot with Edward Scissorhands’ son last month with a release Thursday of a celebrity-studded series of ads promoting its Super Cruise “hands-free” driver assistance technology.

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