Cadbury's Virtual Egg Hunt Draws 1.78 Million Visits—Including a Marriage Proposal

The campaign raised brand awareness during Easter lockdown

With the Covid-19 pandemic spoiling Easter gatherings for a second year, Cadbury’s virtual egg hunt that revived the traditional Easter activity with a high-tech spin drew 1.78 million site visits. It led to more than 680,000 virtual eggs being hidden and resulted in 14,500 sales to people able to buy and give real eggs as a reward for finding the virtual counterparts, according to Mondelēz.