Cadbury Remixes a Crowd Favorite for Nostalgic 200th Anniversary Campaign

Out-of-home ads use real family photos including the chocolate bars

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Cadbury, one of the most well-known British brands, is marking a major milestone by showcasing its role in everyday celebrations over the past 200 years.

The Mondelēz International brand’s anniversary campaign, “Yours for 200 Years,” leans heavily into nostalgia and remixes a popular ad from 2018, “Mum’s Birthday.” That spot was part of an overhaul of its marketing by agency VCCP and proved effective for the business.

The new version of that film tells the same story but moves subtly through the eras.

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