Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
For years Cadbury’s marketing team was haunted by the success of its now iconic campaign “Gorilla.” Following the success of that 2007 spot, in which a gorilla plays drums to Phil Collins’ In the Air Tonight, the Mondelez brand struggled for more than a decade to repeat the feat.
This led to numerous creative campaigns featuring inanimate objects suddenly dancing to a familiar upbeat song, from airport vehicles to clothing. Nothing worked to the same degree, although it came close with “Eyebrow Dance.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in