Busch Light Opens Ice Shanty in Minnesota and Drops Limited-Edition Cans for Everyone Else

The brand celebrates its midwestern roots with a nod to ice fishing

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Minnesota is known for many things, from lively music scenes to great food and beyond. For many anglers, a major part of its appeal during the frigid winter months is its ample access to ice fishing hotspots. For Great Lakes area Midwesterners, the sight of fishermen bundled up, out on a frozen lake with a fishing line cast, patiently waiting for a bite is a common one.

In celebration of the icy season and all it brings, Busch Light has launched limited-edition ice fishing cans, featuring ice fishers reclined in chairs while fishing out on a frozen lake.



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