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With more than half of all U.S. adults fully vaccinated, pandemic-related restrictions are easing across the country. That means masks are coming off and lips are reintroducing themselves to society.
To mark the occasion, personal care brand Burt’s Bees is debuting a campaign all about celebrating not just lips, but human expression and communication.
A 30-second spot, made in partnership with creative agency Dentsumcgarrybowen, shows lips making sounds, blowing bubbles, whispering secrets and kissing other lips. The ad is scheduled to air on Hulu this week, followed by appearances on linear TV, online video and social media, along with some in-store displays.
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