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Move over, VMLY&R, because there’s a new longwinded agency name in town: Dentsumcgarrybowen.
The new creative entity, which is part of Dentsu Aegis Network, encompasses Mcgarrybowen’s various offices around the world and a number of agencies that operate under the Dentsu name outside of Japan.
A spokesperson for Dentsu Aegis Network said these agencies are predominately Asia-based and include Dentsu Thailand, Dentsu India, Dentsu Brazil and so on. Mcgarrybowen is headquartered in New York and has offices in cities including Chicago, Amsterdam, London and Paris.
The spokesperson added that Dentsumcgarrybowen is part of the “three lines of business” that Dentsu Aegis Network set up last year: creative, media and customer relationship management (CRM).
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