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Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers?
At the time, you may have been one of the many skeptical souls wondering whether the stunt actually helped the International House of Pancakes dive into the burger business. Well, the company has proved the haters wrong.
“The IHOb campaign greatly exceeded all of our expectations. The creative strategy behind it was to convince the public that we take our burgers as seriously as we take our pancakes so, to convey that, we had to make a big statement in a disruptive way.