Burger King Shrank This British Rapper so He Could Perform on a Whopper

You can't release a song titled "Whoppa" and expect Burger King not to notice. U.K. rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab. The result is a wild track launch campaign created by agency BBH in London. Burger King has printed special QR codes on Whopper packs that generate a miniature "hyper realistic" 360-degree virtual Tinie who performs the track while dancing on top of a burger. [kickout id="1"] The miniature concert, produced in collaboration with Dimension Studios, is believed to be the smallest gig ever, BBH said. “When we made this song, the vibe was all about summer time and bringing that Latin heat and energy to the U.K. music scene–not so much about burgers," Tinie said. "But when Burger King reached out on Twitter, we immediately knew we just had to collaborate. Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper!” [kickout id="2"] Stephen de Wolf, chief creative officer at BBH London, added: "In a world with no live music, we wanted to give everyone the opportunity to experience an exclusive gig from one of the country's biggest rap artists. And what better stage to do it on than a Whopper. I can't wait for the nation to watch a tiny Tinie performing his new track, Whoppa, on a Whopper." CREDITS: Client: Katie Evans, chief marketing officer and Soco Nunez, brand and communications director, Burger King Agency: BBH London Creatives: Ben Edwards & Guy Hobbs Creative director: Felipe Guimaraes Chief creative officer: Stephen De Wolf Social creative: James McComb Strategy director: Saskia Jones Strategist: Laura Casado Cisa CEO: Karen Martin Account director: David White Account manager: Laura Huber Account executive: Lwimbo Malanda Production BBH head of production: Stephen Ledger-Lomas BBH head of digital production: Richard Atkins BBH head of film production: Victoria Keenan BBH film producer: Georgia Dickinson BBH lead music supervisor: Hywel Evans Design BBH head of design: Ross Mawdsley BBH designers: Ali Freeman, Josh Bailey, Christian Tunstall BBH head of UX: April Felker Social BBH producer: Georgia Dickinson BSS photographer: Korrie Powell Production company: Dimension Studios Head of production: Adam Smith Post supervisor: Adrianna Polcyn Digital imaging technician: James Gadd 1st assistant director: Sarah Pearn Studio coordinator: Toby Hyder Partnership director: Lauren Dyer SNK Films, 2nd assistant director: Sophie Kenny Soundnode, sound playback operator: James De Taranto Bully Entertainment, lead project manager: Olga Hasta Bully Entertainment, doer of all things: Landon Hood Bully Entertainment, key accounts & comms director: Ola Dinh Bully Entertainment, creative director / founder: Carlson Bull Audio production: String and Tins Audio post producers: Alina Miroshnichenko, Charlie Howard Sound engineer : Lawrence Kendrick PR Agency: Frank Client services director : Laura Crompton Account manager : Bill Collier Senior account executive : Meral Taze Account executive : Hugh Royle Account executive : Rosie Barrett Social media agency: Coolr Account director: Lauren Sarginson Social creative: James Parker Social executive: Ben Ravenscroft Entertainment company: Disturbing London Founder/CEO: Dumi Oburota General manager: Sandy Cheema Record label: Warner/ Parlophone Marketing manager: Casey Amber, Parlophone Head of audience &amp engagement: Anya Du Sauzay, Parlophone VP strategic marketing and partnerships: Catherine Roe, Warner Hypebrid: Jason Edwards-Buhari, managing director