Burger King Shrank This British Rapper so He Could Perform on a Whopper

AR packaging lets Tinie Tempah perform his latest track, ‘Whoppa,’ on your burger


You can’t release a song titled “Whoppa” and expect Burger King not to notice. U.K. rap artist Tinie Tempah discovered that fact when the chain reached out on Twitter to suggest a collab.

The result is a wild track launch campaign created by agency BBH in London. Burger King has printed special QR codes on Whopper packs that generate a miniature “hyper realistic” 360-degree virtual Tinie who performs the track while dancing on top of a burger.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in