Comedic Burger King Ads Shed Light on Secret Soccer Field Conversations

Players and coaches are talking about their orders, not game strategy

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Professional soccer players talking to each other or their coaches and managers on the field often cover their mouths to ensure that their conversations can’t be overheard by the opposing team or even parsed by lip-reading reporters or viewers at home. A new comedic ad campaign from Burger King France and creative agency Buzzman speculates that these secretive chats have little to do with game strategy but are instead focused on the important task of ordering Burger King.

In a series of four short films, a pair of coaches seem to be discussing player substitutions, but are actually changing a Burger King order.



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