Accounts

Back Market Briefs Buzzman With International Creative Strategy

The appointment sees the agency take over from fellow Paris-based agency Marcel

On a black background, the slogan Relove the preloved, Back Markets logo and assorted illustrations meant to look like stickers (a hippie with a smiling symbol for the internet, a smily face, a smiling person holding a black flag and a text square reading Refurb & Proud)
Back Market has hired Buzzman to handle strategy and creative across U.S. and Europe.Back Market
Stephen_Lepitak-2022
By Stephen Lepitak

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Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S.

The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy.

Launched in 2014 by Thibaud Hug de Larauze, Quentin Le Brouster and Vianney Vaute, Back Market aims to offer high-quality professionally refurbished electronic devices and appliances to consumers in 16 countries (the U.S.,

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Stephen_Lepitak-2022

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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