Michelin-Starred Chef Annoys Burger King Customers and Employees in French Campaign

Michel Sarran’s Masters du Chef burgers are 'fortunately' only available through July

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Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary.

But what would happen if the chef showed up in an entirely different environment, taking his outsized talent to a quick-service restaurant like Burger King France? The first and perhaps most important result: Gourmet burgers are now available, made with ingredients and combinations not often found on a fast-food menu.



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