Burger King Is on a Quest for a Michelin Star

In Belgium, the chain and agency Buzzman are making a case for the accolade

The campaign has already caught Michelin Guide's attention on social media and one Belgian inspector had a taste of the Master Burger. Burger King / Buzzman

If you’ve ever dined in a Michelin star restaurant (I say “dined” because somehow it feels more proper than “eaten” when talking about a fancy establishment), then you probably had to wait a fair while to get a table before being blown away by the mastery of the cooking.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.