Burger King France Wants a Customer to Become Its New Voice

The TikTok challenge will see videos shared of entrants recording the 'Mmmmhhh Burger King' line

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Buddhists, voice-activated devices and hipster motorcyclists are all vying to become the new voice of Burger King in France, as it launches a competition for customers to become its jingle.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!