Budweiser’s Clydesdales Are Back for a Renewable Energy Message With a Bob Dylan Soundtrack

Beer behemoth will offset power used during Big Game

Budweiser unveiled a 60-second version of its Super Bowl spot. Budweiser

Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales—they only appeared in a bumper spot last year—for the ad, which uses Bob Dylan’s “Blowin’ in the Wind” to illustrate the brand’s point about renewable energy sourced from wind farms.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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