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Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of airtime.
The beer giant will feature Budweiser, Bud Light, Michelob Ultra, Stella and Bon & Viv SpikedSeltzer during eight commercials—four 45-second spots, three 30-second spots and one 60-second ad—during the Feb. 3 game. Products highlighted will include Budweiser, Budweiser: Copper Lager, Michelob Ultra, Michelob Ultra: Pure Gold, Stella and SpikedSeltzer.