Super Bowl

Bud Light Seltzer Makes Lemonade of 2020's Lemons in Super Bowl Ad

The 60-second spot cleverly recreates the mood of our pandemic year without the specifics

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


The past year was a real lemon. What with a deadly pandemic and all the ways it has disrupted life, we’ll be processing 2020 for a long, long time to come.

In a new Super Bowl ad released today, Bud Light Seltzer is doing its part by taking 2020’s sour offerings and turning them into something sweet: Bud Light Seltzer Lemonade.

The spot opens with a group of friends hanging around the drinks cooler at a party.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in