The Big Game

Bud Light Seltzer Makes Lemonade of 2020's Lemons in Super Bowl Ad

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy

The spot depicts many 2020 realities, except this time caused by lemons.Bud Light
By Kathryn Lundstrom

January 28, 2021

The past year was a real lemon. What with a deadly pandemic and all the ways it has disrupted life, we’ll be processing 2020 for a long, long time to come.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

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