The Big Game

Bud Light Seltzer Makes Lemonade of 2020's Lemons in Super Bowl Ad

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy

The spot depicts many 2020 realities, except this time caused by lemons.Courtesy Bud Light
By Kathryn Lundstrom

January 28, 2021

The past year was a real lemon. What with a deadly pandemic and all the ways it has disrupted life, we’ll be processing 2020 for a long, long time to come.

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's senior news reporter based in Austin.

Recommended articles
You Might Like

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Why Google Is Prioritizing Investments in Privacy, Measurement and Automation

By Jerry Dischler

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}