Bud Light Opens Post Malone's Mind to the World of Seltzer in Its Super Bowl Ad

Brand is letting fans choose which of 2 spots will air in Big Game

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The summer of seltzer is far from over, at least if Bud Light has anything to say about it. This year, Bud Light’s Super Bowl ad deviates from the beer brand and instead points people to the brand-new world of Bud Light Seltzer.

Bud Light uses Post Malone in its 60-second spot, created by Wieden + Kennedy and airing in the third quarter, to show viewers what drinking a Bud Light Seltzer is like. But, there’s a twist: Bud Light filmed two versions of its ad and is letting fans choose which one will air on the night of the Big Game.



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