Bud Light Is Ensuring Fans They Can Still #BooTheCommish, Even From Afar

The Anheuser-Busch brand wants to keep the tradition alive under quarantine

Blue background with the Bud Light Seltzer logo with a place to 'Click to Boo'
For every video of a fan booing, Bud Light will donate $1 to the NFL Draft-A-Thon. Bud Light

Key insight:

In the time-honored tradition of sports enthusiasts and the league commissioners who they love to hate, Bud Light is making sure that a virtual event won’t keep dedicated fans from one of the most important parts of every NFL draft: booing the commissioner.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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