Bud Light Is Ensuring Fans They Can Still #BooTheCommish, Even From Afar

The Anheuser-Busch brand wants to keep the tradition alive under quarantine

For every video of a fan booing, Bud Light will donate $1 to the NFL Draft-A-Thon. Bud Light

April 22, 2020

Key insight:

The Covid-19 crisis has prompted the brand to change how it works with partners and approaches consumers.

In the time-honored tradition of sports enthusiasts and the league commissioners who they love to hate, Bud Light is making sure that a virtual event won’t keep dedicated fans from one of the most important parts of every NFL draft: booing the commissioner.

Kathryn Lundstrom

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.