Bud Light Is Ensuring Fans They Can Still #BooTheCommish, Even From Afar
The Anheuser-Busch brand wants to keep the tradition alive under quarantine

For every video of a fan booing, Bud Light will donate $1 to the NFL Draft-A-Thon.
Bud Light

Key insight:
In the time-honored tradition of sports enthusiasts and the league commissioners who they love to hate, Bud Light is making sure that a virtual event won’t keep dedicated fans from one of the most important parts of every NFL draft: booing the commissioner.