Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As reliance is being placed on broadband at home more than ever before, the U.K.’s largest telecoms supplier BT will release a campaign to promote its first “unbreakable” hybrid Wi-Fi offer, supported by mobile network EE.
The 60-second “Broadband Rage” ad from Saatchi & Saatchi will run from May 7, depicting people losing their cool when they face broadband issues in their homes, resulting in general anger and destruction. It features a cover of the Basement Jaxx track “Where’s Your Head At,” while the end line states: “One day all broadband will be like this,” as BT aims to build trust in the service.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in