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In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year’s British Academy of Film Awards.
Helmed by agency Poke London in collaboration with Cake and M&C Saatchi, the campaign starred an Instagram model persona called Shudu—one of a growing crop of virtual social media personalities attracting brand interest—rendered in three-dimensional form through CGI and holographic projection.