The U.K.’s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G

EE Limited sponsored a BAFTA appearance by virtual influencer Shudu

Virtual influencer Shudu was outfitted with AI for the BAFTAs. Chris Townsend

In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year’s British Academy of Film Awards.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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