The U.K.’s Biggest Cell Carrier Brought a CGI Instagram Model to Life With AI and 5G

EE Limited sponsored a BAFTA appearance by virtual influencer Shudu

Virtual influencer Shudu was outfitted with AI for the BAFTAs. Chris Townsend

In a mashup of much-hyped technologies, British wireless carrier EE Limited used artificial intelligence and 5G wireless service to turn a computer-generated Instagram influencer into a virtual fashion stylist for this year’s British Academy of Film Awards.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.