Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
As the dreamy duke from Bridgerton, Regé-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience.
In a commercial for Seedlip, the heartthrob exercises his literal sleight of hand to promote the booze-free spirits brand and drop a new tagline, “Choose Different.”
The spot debuts during Sober October, an increasingly popular challenge with those moderating their alcohol intake or abstaining all together. It intends to get a jump on the key holiday selling season, with the resolution-heavy Dry
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in