How Brands Are Tapping Into the Latin Music Renaissance

These 4 approaches boil down to one thing: creating opportunities for fans

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Editor’s note: This is the seventh installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

Representing nearly 20% of the U.S. population and controlling an annual buying power of $2.5 trillion, Hispanic consumers for quite some time have been top of mind for brand marketers. However, reaching and authentically connecting with this audience is no easy task, as only four in 10 Hispanics feel understood by brands on average.

Reaching

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