Portrait of Clayton Durant

Clayton Durant

Clayton Durant is founder of CAD Management, a music and entertainment consulting firm that focuses on representing brands and artists across areas such as brand partnerships, tour marketing, and strategic management.

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Music Will Be the Gravitational Force Driving the Hyperverse

Columnist Network

As innovation and capital push metaverse platforms closer together, marketers must consider strategies that cut through multiple metaverses at scale.

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5 Trends That Defined the Music Space in Q1

Columnist Network

Marketers are leveraging the music consumption boom, which is growing at record pace.

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4 Points to Hit for a Successful Livestream Concert

Columnist Network

The question isn't whether brands should activate in the live music space, but how.

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3 Takeaways From Last Weekend’s Livestream Concerts

Voice

While in-person, Super Bowl 56 had an impressive roster of virtual events pre- and post-game.