Music Will Be the Gravitational Force Driving the Hyperverse

Recent activations suggest it's strong enough to bind our disparate Web3 platforms

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Editor’s note: This is the third installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

Despite popular interest from marketers, the metaverse is not a catch-all phrase. The metaverse merely describes individual virtual worlds, such as Roblox and Decentraland, which together make up the broader hyperverse. Today’s hyperverse strategy is typically one where brands select one metaverse over another—with the mindset of building a long-term presence within that virtual world.

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