4 Ways Brands Are Tapping Into the Booming Concert and Festival Landscape

Activations centered on DEI and sustainability are chief among those that attract a new segment of 'CorpSumers'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Editor’s note: This is the fourth installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in