Portrait of Jesse Kirshbaum

Jesse Kirshbaum

Jesse Kirshbaum is founder of Beats & Bytes.

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5 Trends That Defined the Music Space in Q1

Columnist Network

Marketers are leveraging the music consumption boom, which is growing at record pace.

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4 Points to Hit for a Successful Livestream Concert

Columnist Network

The question isn't whether brands should activate in the live music space, but how.

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3 Takeaways From Last Weekend’s Livestream Concerts


While in-person, Super Bowl 56 had an impressive roster of virtual events pre- and post-game.

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Why Music and Musicians Are a Marketer’s Best Weapons


Opinion: They make for harmonious partnerships.

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