Latin music isn’t just beholden to Hispanic audiences—in the U.S., it's arguably the most culturally relevant genre.
Music streaming platforms have become powerful social networks with deep levels of engagement.
This quarter, we saw brands lean into these themes to reimagine what music brand partnerships can look, sound and feel like.
Brand and music executives share their to approach building live music partnerships that cut through the noise in 2022.
As innovation and capital push metaverse platforms closer together, marketers must consider strategies that cut through multiple metaverses at scale.
The question isn't whether brands should activate in the live music space, but how.
While in-person, Super Bowl 56 had an impressive roster of virtual events pre- and post-game.
Opinion: They make for harmonious partnerships.