Why Music and Musicians Are a Marketer's Best Weapons

Opinion: They make for harmonious partnerships

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With a microphone in hand (instead of a ball), Drake manages to sell out basketball arenas all over the world. Despite the selling power he and his peers in the music industry have, brands haven’t paid as much attention—or advertising dollars—to musicians, particularly in comparison with the money invested into professional sports. It may seem to be easier and cleaner for a brand to invest in the NBA or All-Star Weekend than in Drake and his record label, OVO, but when it comes to value for spend, music, in my opinion, is a far more impactful marketing vehicle. After



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This story first appeared in the Nov. 4, 2019, issue of Brandweek.