5 Trends That Defined the Music Space in Q1

Brands got nostalgic, tapped into culture and made some lofty hires

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Editor’s note: This is the second installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

As Q1 closes, music and brand partnerships have become an even more critical component of the growing influencer economy. According to Deloitte, 70% of U.S. consumers follow an influencer, and one-third said these personalities sway purchasing decisions.

As more marketers consider tapping influencers, it’s music’s boundless, year-round ability to open hearts that makes artist-brand partnerships so uniquely powerful.

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