5 Trends That Defined the Music Space in Q1

Brands got nostalgic, tapped into culture and made some lofty hires

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Editor’s note: This is the second installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.

As Q1 closes, music and brand partnerships have become an even more critical component of the growing influencer economy. According to Deloitte, 70% of U.S. consumers follow an influencer, and one-third said these personalities sway purchasing decisions.

As more marketers consider tapping influencers, it’s music’s boundless, year-round ability to open hearts that makes artist-brand partnerships so uniquely powerful.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in