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Editor’s note: This is the first installment of Beats, Bytes and Brands, a monthly column on the newest trends and activations converging across the music industry and brand marketing.
Brands have historically been major players in the concert industry: In 2019, sponsorships accounted for $590 million of Live Nation’s earnings.
It’s no mystery why brands want affiliation with live music. It can be a powerful tool in reaching audiences across demographics—so much so that Live Nation found 62% of Gen Z and millennials say they
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