Brands Need to Connect With the LGBTQ+ Community Over More Than Just Sexuality and Gender

Companies should look beyond the rainbow and tap into consumers' other interests

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As we reflect back on this past Pride month, what is the first thing that comes to mind? Flags. Rainbows. Parades. But is that the only reflection of the LGBTQ+ community? Of the people you know, or the person you are? As someone on the inside looking out, I can say it’s not a full representation of myself.

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