Infographic: LGBTQ+ Consumers Look for Genuine Brand Support That Outlasts Pride Month

More than 60% say their retail habits and preferences have changed since last year

Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. And according to LGBTQ+ community members surveyed by retail app Shopkick, this continues to be the case, especially coming out of a chaotic year.

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This story first appeared in the June 21, 2021, issue of Adweek magazine. Click here to subscribe.