Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Every Pride Month, there are conversations about how to do things the right way—avoiding mistakes and inauthentic gestures. And according to LGBTQ+ community members surveyed by retail app Shopkick, this continues to be the case, especially coming out of a chaotic year.
Of the more than 2,700 people surveyed across the U.S., more than half said that brand names don’t matter as much to them, with 38% saying they want to spend money with a brand that aligns with their personal values.