Brands Need to Show Up for the Fight for LGBTQ+ Rights and Inclusion, Not Just the Party

We saw a collection of wins and fails from marketers this June

As simultaneously one of the most personal and one of the most commercial global holidays, Pride is in a moment of conflict. During June, you will find rainbows everywhere, from major urban areas to some of the smallest cities in America. It’s heavily debated both in the queer and trans communities, as well as in the world of marketers, how and if brands should be involved in Pride Month. It cannot go unnoticed that Pride parades are now filled with corporate logos instead of rebellion.