Brands Cut Off Trump and Friends; Don’t Weep for Parler: Tuesday’s First Things First

Plus, insights from Musa Tariq

With less than 10 days left in the Trump presidency, his allies lose the support of major brands. Photo Illustration: Trent Joaquin

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.