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Following last week’s harrowing insurrection at the U.S. Capitol—when supporters of President Donald Trump stormed the building on Jan. 6, convinced they could reverse the results of the 2020 presidential election that Trump lost—brands have been scrambling to separate themselves from the chaos and violence of that day.
But as anyone familiar with political fundraising knows, it’s not hard to connect the financial ties between some of the nation’s biggest brands and the lawmakers who fomented a conspiracy theory that the election results were unsound.