Bill Hader Gets His Mind Blown Stacking Flavors in Pringles’ First Super Bowl Ad

Grey New York handled the creative

The 30-second spot will run during the first half of Super Bowl LII. Pringles

When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that’s the premise of the brand’s 30-second Super Bowl spot, “Wow,” which debuted today. The ad will run during the first half of Super Bowl LII on Feb. 4 and marks the brand’s first Super Bowl appearance.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.