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When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that’s the premise of the brand’s 30-second Super Bowl spot, “Wow,” which debuted today. The ad will run during the first half of Super Bowl LII on Feb. 4 and marks the brand’s first Super Bowl appearance.
Actor and former SNL cast member Bill Hader stars in the spot created by Grey New York.
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