Beyond Meat's First TV Ad Puts Earth, Wellness and Celebrities Front and Center

The brand anthem, from agency Mythology, highlights an increasingly high-stakes category

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Beyond Meat has trotted out a couple of big names from sports and Hollywood for its first television ad, leaning further into its longstanding relationships with its celebrity fans and investors.

The 60-second brand anthem, which debuted during the NBA game between the Los Angeles Lakers and the Utah Jazz on Monday night, also stars a friendly cow and a veggie farmer, so Beyond’s sustainability and wellness messages share the spotlight with A-listers Octavia Spencer and Todd Gurley.

The ad, from agency Mythology, is the Los Angeles-based brand’s latest shot across the bow in what’s shaping up to be a

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