As the Meat Industry Stumbles, Here's How Plant-Based Brands Are Stepping Up Their Game

Exclusive: Faux-meat marketers are keeping it positive, but expanding their footprint aggressively

Covid-19 outbreaks have shuttered meatpacking plants throughout the American Midwest, spurring a perfect storm of negative chatter around the meat industry. In addition to highlighting short-term meat shortages and higher prices, news reports are exposing the industry’s harsh conditions for workers and animals.