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Covid-19 outbreaks have shuttered meatpacking plants throughout the American Midwest, spurring a perfect storm of negative chatter around the meat industry. In addition to highlighting short-term meat shortages and higher prices, news reports are exposing the industry’s harsh conditions for workers and animals.
Such a moment could be a perfect time for plant-based protein marketers to tell the American consumer, “We told you so.”
But the biggest players in the faux meat world, namely Impossible Foods and Beyond Meat, have no plans to go for the jugular with PETA-style attacks against the meat industry.