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Basketball superstars Chris Paul, Carmelo Anthony and Dwyane Wade have launched a fund to support the Black community, and plant-based protein brand Beyond Meat has signed on as one of the nonprofit group’s first partners.
Los Angeles-based Beyond Meat, a major player in the faux meat category, has an ongoing relationship with Paul, who’s an investor in the company, a frequent ad star and a brand ambassador.
In a joint statement about the launch of the Social Change Fund, Paul, Anthony and Wade said the organization aims to “advance racial equality and opportunity.”
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