Kevin Hart, Snoop Dogg and Other Celebs Get Serious About Why They Believe in Beyond Meat

The plant-based brand's new campaign touts benefits to health and environment

Kevin Hart sets aside the jokes to talk seriously about plant-based protein for Beyond. Beyond

Kevin Hart always thought he needed to eat meat to be strong and get swole, but he’s learned differently. Plus he’s seen diabetes, heart attacks and strokes among his family members caused by their unhealthy eating habits, which made him rethink his own diet.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.