Beyond Meat, like its rival Impossible Foods, has made good use of its celebrity fans and investors in recent years, drawing on the star power of Kevin Hart, Snoop Dogg, Chris Paul, Nikki Bella, Octavia Spencer, Liza Koshy and others to boost its profile.
Now the brand has added a new spokeswoman to its marketing stable via a partnership with Kim Kardashian, considered the ultimate A-list influencer in some circles and as overloaded with brand messages as a Nascar race in others.
Kardashian, who says she’s a longtime Beyond fan with her own recipes for the faux meat line, appears in a new video doing what she does best—that is, preening for the camera and taking selfies.
UNLOCK FULL ACCESS
Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.
VIEW ALL SUBSCRIPTION OPTIONS
