French Optician Asks Customers to Read the Small Print of Rival Deals in Eye Test Stunt

Droit de Regard and BETC Paris had customers study the terms and conditions of their competitors

To show its own competitive pricing, French optician Droit de Regard put its competitors under examination.
To show its own competitive pricing, French optician Droit de Regard put its competitors under examination. Droit de Regard / BETC Paris

Sometimes, when you look at the small print, a deal can turn out to be too good to be true. It’s also the case that many of us don’t study the small print before realizing the error of our ways at the checkout line.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}