Home goods purveyor Bed Bath & Beyond is continuing its rollout of private label brands with the third and latest: Simply Essential, a line of (you guessed it) essential items for the home.
Top line
Private label, or as the retailer prefers to call them, “owned” brands, are central to CEO Mark Tritton’s turnaround of the legacy brick-and-mortar chain, employing a strategy he used at Target as its chief merchandising officer.
Between the lines
Simply Essentials is the third of eight brand introductions planned through February 2022, following bath and bedding line Nestwell
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in