Nestwell, the First of Many Private Labels to Come From Bed Bath & Beyond

CEO Mark Tritton looks to replicate his success at Target

image of a bed sold by company nestweek and on the right-hand side is the company's logo
Bed Bath & Beyond today unveiled Nestwell, the first of several private-label brands it plans to roll out to customers under CEO Mark Tritton. Bed Bath & Beyond, Nestwell

It’s been over a year since Bed Bath & Beyond, which is celebrating its 50th year, began a turnaround under CEO Mark Tritton, who left his role as chief merchandising officer at Target to join the home-goods purveyor in November 2019.

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.